"Too Busy Trying to Climax to Unlock a Phone": Groundbreaking Survey Reveals Why 2,247 Customers Are Ditching Smart Sex Toys for Simple Reliability 

Major International Study Exposes Truth About Customer Motivations - 72% Buy Sex Machines to Please Their Partners, Not Themselves

SYDNEY, AUSTRALIA – June 10, 2025 – A comprehensive international study of 2,247 customers across six countries has shattered industry assumptions about adult toy purchasing, revealing that the majority of buyers (72%) are primarily motivated by enhancing their partner's satisfaction rather than their own pleasure.

The groundbreaking research, conducted by Bondivibes in collaboration with Summit Research Solutions, surveyed customers across Australia, USA, Canada, UK, Germany, and Netherlands, uncovering startling disconnects between what manufacturers think customers want and what they actually use.

The "Phone Unlock Problem" That's Killing the Mood

Perhaps most surprisingly, the study reveals a dramatic preference for simple, reliable controls over high-tech app connectivity. Despite heavy industry investment in smartphone integration and "smart" features, only 23% of customers rated app connectivity as a high priority.

Customer feedback consistently highlighted a critical user experience failure, summarised in the now-viral phrase: "too busy trying to climax to unlock a phone."

The research documents the stark reality of app-based device usage:

App-controlled devices: 3-5 minutes of interruption during intimate moments just to change settings

Simple plug-and-play devices: Instant response without disruption

"We tried an app-controlled machine once, but spending time trying to change the speed killed the mood completely," reported one survey respondent. "Now we stick with simple controls that work every time."

Customers Seeking Sexual Exploration, Not Replacement

Contrary to stereotypes about adult toy usage, the study found that 40% of customers use sex machines to explore sexual practices they've never previously attempted, positioning these devices as "gateway tools for sexual experimentation."

The research identified four distinct customer segments:

  1. Established couples seeking adventure - removing performance pressure while exploring power dynamics
  2. LGBTQ+ users - requiring reliable equipment for diverse sexual experiences
  3. Women seeking consistent satisfaction - frustrated by conventional toys that lack power and variety
  4. Sexual experimenters - using machines as safe entry points into alternative practices


The "Toy Inadequacy" Crisis

A striking 71% of customers reported that their regular adult toys "no longer deliver the intense, mind-blowing climaxes they once did," indicating sex machines serve customers who've outgrown basic devices.

"What we're seeing is a natural progression in customer needs," explains Andrew Saunders, survey lead and Bondivibes representative. "People start with basic toys, and over time find themselves limited by what conventional products offer."

Technology vs. Reality: What Actually Matters

The study reveals a stark disconnect between industry development trends and customer priorities:

Customer Priority Rankings:

Immediate functionality when needed: 89%

Reliable performance throughout sessions: 87%

Quiet operation for discretion: 78%

Easy setup and operation: 76%

App connectivity and smart features: 23%


Industry First: Complete Transparency Initiative

Addressing widespread concerns about compromised product reviews in the adult toy industry, Bondivibes announced plans to become the first supplier globally to offer comprehensive, unfiltered video demonstrations of every machine and accessory.

"The adult toy review landscape is broken," states Saunders. "Financial incentives and artificial intelligence have compromised objectivity. We're creating an entirely new standard for product transparency."

Market Growth and Future Trends

The research documents significant market expansion, with sex machines moving from niche specialty products to mainstream relationship tools across diverse demographics. Key findings include:

61% of customers are in relationships, challenging assumptions about solo usage

28% use devices in swinger/multiple partner scenarios

32% are content creators requiring professional-grade reliability

Strong customer loyalty with high repurchase rates for additional accessories


International Implications

The study's international scope provides unprecedented insights into global sexual wellness trends, revealing remarkable consistency in customer motivations across different cultures and markets.

About the Research

This comprehensive analysis examined purchasing motivations and usage patterns through survey responses from 2,247 participants across Australia, USA, Canada, UK, Germany, and Netherlands, collected between October 2024 and February 2025. The research was conducted in collaboration with Summit Research Solutions to ensure methodological rigor and analytical accuracy.

About Bondivibes

Bondivibes has established a 6-year market presence across 35 countries, maintaining a 94% positive customer satisfaction rating. The company differentiates itself through industry-leading 36-month warranty coverage and comprehensive customer support, significantly exceeding standard industry practices.

Media Contact: Andrew Saunders Bondivibes Email: info@bondivibes.com.au Website: www.bondivibes.com.au

Full Research Report Available Upon Request

Note: This research contains adult content and is intended for mature audiences and industry professionals.

Key Statistics: 

72% buy primarily for partner satisfaction

71% say regular toys are inadequate

40% use for sexual exploration

Only 23% prioritise app features

2,247 customers across 6 countries surveyed

ANDREW SAUNDERS